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2.1 Identifying Your Target Market
A single strategy to access the EU market might not suffice as this market comprises 27 national markets.
2.2 Developing an Export Marketing Strategy for the EU
Marketing will increase demand and if done correctly, positively affect sales cycles.
2.3 General Considerations on Export Marketing
At a minimum, every exporter should have a website. Websites should be simple and quick to load and include contact details with an email address and telephone details (International Trade Centre , 2006).
This website was created and maintained with the financial support of the European Union. Its contents are the sole responsibility of Caribbean Export and do not necessarily reflect the views of the European Union.
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